Product Designer & Researcher based in New York City🗽🍎. Currently a Product Design Intern @ The Met Museum
About
Resume
Art & Design
Product Designer & Researcher based in New York City🗽🍎. Currently a Product Design Intern @ The Met Museum
About
Resume
Art & Design
Streamlining Event Registration for The History Center.
UX Researcher
UI Designer
Type
Client Project
Research
Recruitment
User testing
Report writing
Design for solutions
4 weeks
Team
Self + 2 Students
Our Client
Problem Brief
After our initial kick-off meeting, we were able to identify 3 areas of focus for our usability study. The project brief outlined:
Our approach for each of these areas involved addressing key questions:
i. Can users access the desired information with minimal steps?
ii. Can users clearly comprehend the information on that page?
iii. Is there any crucial information absent from the section?
Research Method
The method used to conduct this research was Moderated Remote User Testing. Our usability study for the History Center's website employed a streamlined approach.
*participant information are represented below
Proposed Solutions
After identifying areas of improvement in the interface, we developed targeted solutions to address these issues:
01. Enhancements for ‘Do & See’
Users anticipated a direct ‘RSVP’ registration button.
Participants misunderstood that the events were distinct when, in reality, they pertained to the same event on different dates.
Prevents users from discovering the whole range of events.
Added a short description of the event along with the ‘RSVP’ button on the page.
Implemented a calendar view featuring dots to represent days with events being hosted.
Calender view allows users to browse events seamlessly.
02. Streamlined Registration Process
“I thought the form kept looping” - Participant C
Users found it tedious to mandatorily enter emails of each attendee, especially when they did not have that information readily with them.
They expressed the need to be able to edit the attendee details.
Scrollable pop-up with all attendee information input fields at one place.
Additionally, made the email ID of other attendees optional.
This kept the users from abandoning the form and prioritise registration.
03. Simplified Post-Registration with Confirmation Feedback
Participants expressed that they could not find a way to opt out of the optional donation.
Lack of feedback after filling attendee details and confirming tickets caused confusion.
Users may feel stuck and decide to abandon the registration process.
Ethical design choice to provide a clear option to opt out of the donation.
Feedback indicating that the registration is complete at the end of ticketing process
Additionally, providing an option to edit attendee information
04. Enhancing Decision Making for Memberships
Participants expressed difficulty comparing the different membership tiers
The unattributed quotes were confusing as to what the membership offered
Providing a comparison of the membership tiers and highlighting the benefits each tier has to offer before the user decides to read more
This way, users can scan the information better and helps higlight benefits of each tier
Conclusion
In conclusion, the usability study provided valuable insights into users’ interaction with the History Center's website. The key insights are:
⚖️
Participants are more likely to be interested in getting a membership when presented with a comparision of its benefits
💵
Users were considering abandoning the registration process if they couldn't find a way to opt out of the optional donation
🤔
Lack of feedback after completion of registration led some users to inadvertently re-enter the attendee details
Appendix
Report
Questionnaire
Participants response sheet